You've spent enough time and money on having a professional design your corporate identity, it makes sense to keep it accurate and consistent . After all, it's a reflection on your business and what it stands for.
Corporate Identity Style Guide
A Corporate Identity Style Guide contains a thorough explanation of your new identity and how to use it effectively to complete a long-term successfully consistent identity campaign. A Style Guide becomes the cornerstone for the consistent application of the identity throughout all the corporate materials. Without one, an identity program becomes difficult, if not impossible, to manage, especially if the printing, buying, ordering, and specification of corporate materials is not a centralized function. The key word in this phase of a program is consistency. Functionally, it ensures that the standards developed are systematically reproduced.
A Corporate Identity Style Guide ensures that your identity is reproduced correctly in a variety of media. A basic style guide ensures that your corporate identity will help you build a reputable business.
|
