To Change or Not To Change, that is the question. If you are already in business, you probably have a logo. It may have been professionally designed, you may have had a creative person in your family design it or you just have your company name in a specific font that you liked from your word processing software.

But now, you are on a mission. You are positioning yourself for the future, you are developing strategies and you have developed a strong differentiation from your competitors. You want growth. But, do you want a new logo?

First, and most important, does your current logo represent what you are today and what you will become tomorrow? Is your logo unique and identifiable? If the answer is no to both of the previous questions, it's time to examine developing your logo.

We typically review your competition as well as your existing materials. We also determine what materials and which locations your logo will appear.

A logo that will appear on billboards needs to be designed differently than one that may only appear on print materials.

Next, we begin design. Typically, we will complete 10 unique logos for your review. Based on your comments, we will design another set. At this time, we narrow the field down, make adjustments and proceed with color variations.

On final approval, we convert your logo into several different formats for your use and we move to stationery design.