Wholesalers take a unique role in the insurance chain. There is no single marketing solution for any wholesaler. There are usually a combination of different marketing techniques and materials we use to enhance wholesaler awareness and revenue. Our programs start with a marketing strategy to ensure that goals and objectives are planned and achieved.

From the strategy, there are three key types of marketing for Wholesalers:

1.	Branding / Company Marketing This is basic marketing for the wholesaler. We develop the appropriate "Brand" for the wholesaler along with all marketing materials to enhance their image to their agency clients. These materials usually include:
		Company Logo / Stationery
		Corporate Brochure / Product Brochures
		Pocket Folder
		Web Site

2.	Awareness Marketing This type of marketing can include regular a communication program through:
		Letters / Incentives
		Postcards
		Premiums
		Advertising

A typical program involves between 4 and 16 "touches" or "drips" to your customers and prospects annually.

3.	Agency Education The marketing program is specific for wholesalers who want to assist their agency clients in marketing the wholesaler's product. In this program, we develop educational marketing materials such as:
		Sell sheets
		Brochures
		White Papers
		Articles
		Advertisements
		Presentations
		Web Pages
		Anything else necessary to aid in selling the product

These materials can be Wholesaler or Carrier branded. Usually, the materials will be developed so the agency can place their name and company information on the materials.